New In – Loving Joy TUX

A Dapper Cock Strapper – Loving Joy Welcomes TUX, a Luxurious Remote-Controlled Cock Ring

Loving Joy is expanding their range once again with a remote-controlled couples’ cock ring. TUX will sit next to other bestselling Loving Joy products such as the VITA massager wand, the DUA interchangeable vibrator and the VERSA flexible couples’ vibrator.

Loving Joy has been going from strength to strength in recent years dedicating a lot of time and energy into building up the brand, getting mainstream recognition for it and finding products with real bestselling potential to add to the brand catalogue. The wholesaler also conducted a major re-haul of all Loving Joy product packaging, making the range more stylish, modern and sleek. All this resulted in the brand featuring in multiple mainstream media outlets like Cosmopolitan and The Good Housekeeping Magazine and gaining a high profile both amongst industry experts and consumers.

The Loving Joy TUX Remote Controlled Couples Cock Ring will be the first cock play product released under the high-end Loving Joy line and so expectations towards this couples’ toy are high.

We’ve been very systematic in selecting toys for our high-end Loving Joy range – we went after innovation so we can stand out on the market, but also went with toys that consumers recognise and search for – said Sebastian Gonzalez, Loving Joy’s CEO. The VITA is a classic example – it’s a magic wand, as staple a sex toy as you can get, but it’s rechargeable and waterproof, something that is still a rarity when it comes to these high-powered toys. The TUX is, similarly, a toy that most couples will be familiar with already, but we chose a shape that is both effective and offers versatility. The vibrating unit can be worn either upwards or downwards depending on preference, and the toy can also be used as a clitoral vibrator, like a convenient and discreet bullet vibe. All of this is combined with the remote controller that will give couples the freedom to explore the seven settings with ease and without having to break the mood. 

We gave the product the full Loving Joy treatment, so it will come in the same simple, elegant and consistent packaging that already makes the DUA and VITA stand out so nicely in shop displays. We were aiming to communicate how stylish this item is, hence, the name, TUX. The main difference between a tuxedo and a suit is the presence of satin, and since this cock ring is made of silky-smooth silicone, I do think the name is spot on – an elegant outfit for the penis sure to impress your partner.

Of course, one of the biggest strong suits of Loving Joy has always been the price point that provides retailers outstanding margins and offers consumers affordable luxury. 

Everyone loved this product when we received the first sample in the office – it was powerful, made of silky smooth silicone, waterproof, remote-controlled, what’s not to like?, – but it had to pass all our criteria first which, of course, includes a close look at the price point – continued Gonzalez. We are adamant about offering extremely good value to our customers, it’s just non-negotiable, Loving Joy has to offer the best margins out there, that’s the whole point of building our own brand so our customers can benefit and grow with us.