Loving Joy Lends Colour with Glass Dildo Range, Spectrum

Loving Joy has expanded with new sub-brand, Spectrum. Introducing three exquisite new glass dildos, the brand promises to offer an outstandingly competitive price point and chart-topping sales figures.

Loving Joy has been basking in the success of recent releases like the VITA wand vibrator or the unique DUA vibrator, but in the meantime it has also slowly becoming an umbrella-name for a whole host of successful and popular sub-brands covering every niche of the sex toy market. With the likes of the award-nominated Bound to Please silicone bondage range, the surprise hit Impound chastity cages or the popular Furry Fantasy tail butt plugs, Loving Joy managed to launch (or re-vamp) 6 sub-brands in just three years.

You would have heard this expression from me before, I’m sure, but Loving Joy is like our baby – said Sebastian Gonzalez, CEO – we nurture it, develop it, and make plans for its future. Every single sub-brand we launched, every single product we re-packaged, or re-vamped in the last few years was a result of a lot of work, thought and care. With our customers’ needs, demands and feedback in mind we aim to keep Loving Joy fresh, trendy and appealing, so they’ll be able to sell these products with the excellent margins they came to expect from us now.

Despite the wide-covering catalogue that is now available under the Loving Joy brand, there was one notable absentee that we now fulfil in a spectacular manner with the arrival of Spectrum. The three luxurious glass dildos promise to make these exquisite type of sex toys accessible for a wider audience with a great price point and a fun and eye-catching packaging design.

We’ve been looking for the right glass dildo to add to our catalogue for years and years – reminisced Gonzalez – but it was worth the wait. We are proud to present Spectrum, a new sub-brand to Loving Joy consisting of three glass dildos in the most popular shapes and sizes. Glass dildos are often very expensive so we wanted to launch a range of high quality SKUs at an incredibly affordable price point. Starting at an RRP of £24.99, our customers will be able to remain extremely competitive on the market with Spectrum’s prices. We also wanted to make sure that the packaging compliments the contents and draws the eyes of consumers with an explosion of colour so brick and mortar store owners can display these great looking dildos in a prime spot in their shops. The packaging is, in a way, a variation on our current, existing, simple and elegant Loving Joy design, so Spectrum can still sit nicely next to our other high end products like the VITA and the DUA.

And then we haven’t even talked about the three great shapes Spectrum arrives in yet! We have a delicate pink ribbed dildo, a deep blue double ender and a quirky nubby massager; the type of line-up that prompts everyone to pick a favourite instantly. We are so happy to welcome Spectrum to our Loving Joy family, I think it’s destined to some great things, so get in touch today to talk about Loving Joy and all its bestselling sub-brands.