Leading adult toy manufacturer Loving Joy reports record sales of its sex toys, Bondage Gear, and essentials. After claiming earlier this year that they are going back to basics Loving Joy’s strategy to build a catalogue of affordable essential adult toys has paid off. With a range of realistic dildos classic rabbit vibrators and silicone pleasure products the Loving Joy brand covers all the must-haves on a retailers list while it also offers an inexpensive and beginner-friendly introduction to sex toys for consumers. With the wide success of recently launched Bondage sub-brands like Impound, Bound and Precious Metals, Loving Joy also proved that basics doesn’t necessarily have to mean vanilla. The male chastity device range impound became an overnight success for retailers nation-wide while the luxurious bondage range bound has just picked up an ETO award nomination for best fetish brand.
Tony Gonzalez, Loving Joy’s COO said:
“We are thrilled to notice such a growth in sales of the Loving Joy brand especially since it was established in 2009, 8 years and still going so strong. Probably our real feel dildo range has seen the biggest jump in average sales compared to last year over 85% increase in just the first quarter but the Jessica Rabbits the amazing Loving Joy Power Bullets and our silicone product range has all performed outstandingly in the first 4 months of the year. While we are always on the lookout for new innovation in the industry we didn’t want to forget about the bread-and-butter products that consumers are always seeking and buying. Dildos, anal beads, butt plugs and rabbit vibrators will always perform well in shops and online so our customers should have a great affordable high quality range to choose from. Add our new tiered pricing system and retailers can have a field day stocking up on goods. Of course we have a really talented team in place headed by Sebastian who has been working extremely hard to get retail giants like Ann Summers on board and this had a hugely positive impact on the uptake of the Loving Joy brand. Healthy margins, good retail price, appealing packaging and products that consumers actually want, I’d say loving joy has got it all.”
You can buy all Loving Joy Adult Toys today from the official online sex toys store. If you are looking to stock the Loving Joy range in your store then feel free to contact us and one of our team members will be in contact with you as soon as possible.