Loving Joy adds a powerful, rechargeable massage wand vibrator, the VITA, to its high end range of sex toys. The award-winning adult wholesaler’s announcement comes after a particularly successful run of well-reviewed vibrating toys like the Loving Joy DUA, the Power Bullet and the Versa.
Massage wand vibrators are very much staple in the adult toy industry, with a long history of being in the mainstream consciousness as one of those products that toe the line between consumer electronics and sex toys. Introduced originally as a sport massager, wands are great for external stimulation of erogenous zones but can also be used for general deep tissue massage after a long day at the office.
Loving Joy, has been a reliable and ever-growing brand of bread-and-butter type products in the last decade or so, is finally releasing a massager wand that is expected to make real seismic waves for retailers and consumers alike. Loving Joy has been enjoying a numerous award-nominations, outstanding reviews and rapid catalogue expansion, Loving Joy is loving life right now.
Well, this was a long time coming, that’s for sure! – said Sebastian Gonzalez, CEO of Loving Joy. We’ve been looking for the right wand vibrator for years, and finally, we are so glad to be able reveal the VITA to the world. We wanted something that is powerful, rechargeable, stylish, and hits the best price point possible for our customers. After the Loving Joy DUA – a toy that has a wand attachment – became our first real high-end hit, we knew that the next stop has to be a wand. Wands are iconic products in the adult toy industry, they are always sought after by both new and experienced sex toy users so the demand for a well-priced, well-designed toy just like the VITA will naturally be very high.
For the handle of the VITA we’ve opted for a cool blue-grey colour while keeping the silicone head black, so the overall aesthetic is simple yet elegant. In terms of features – continued Gonzalez – the wand boasts 10 powerful function settings, it’s waterproof, which is quite rare for this product type, and it’s rechargeable making it really convenient and environmentally friendly.
Of course, our favourite part of any new product launch is coming up with a name that we all like – as you can imagine, there are some… heated conversations usually. But with this one, we all felt the word ‘VITA’ expresses so much of what we want this wand, as well as Loving Joy as a brand, to stand for. Vitality means intensity, stamina, drive, liveliness… it means pizzazz and we want consumers to have fireworks in the bedroom when they use the Loving Joy VITA. Some other words that contain ‘vita’ are ‘inevitable’, ‘gravitas’ and ‘levitate’ – again, all great to describe both the product and the effect we know it will have on people who use it. So, after asking people to enter the world of DUAlity with us at the beginning of this year, we are now inviting everyone to join us in VITAlity – the next pleasure adventure with Loving Joy.
The Loving Joy VITA Rechargeable Magic Wand Vibrator will be available for purchase from the end of November, if you have any more questions on the VITA please feel free to contact us.